Foundation Trustees

Adrienne Wilcock

Chair, representing DairyNZ

Adrienne is a dairy farmer from Matamata with 30 years practical experience in the dairy industry, working alongside her husband, Warwick. She manages the finance and administration for their business, rears the calves and helps out as required. Prior to this, Adrienne had a brief career in banking.

Whilst raising a family, she has also been actively involved in numerous community organisations and sports clubs, regularly taking on the roles of treasurer or president.

Adrienne is a graduate of the Escalator programme, a year long course in governance and leadership run by the Agri Womens Development Trust.



Mark Ross

Representing Agcarm
(Agricultural Chemical and Animal Remedies Manufacturers’ Association)

Mark was appointed chief executive of Agcarm in February 2015.

He has an Executive MBA from Massey and agricultural qualifications from Lincoln University. Prior to Agcarm, he spent seven years as general manager of policy and advocacy at Federated Farmers, and 12 years at the Ministry for Primary Industries (MPI).


Representing Federated Farmers

Anders lives and farms with his family at Castlepoint Station, a large sheep and beef property in the Wairarapa. He holds a number of positions including on the National Board of Federated Farmers (he was also Wairarapa Provincial President for four years), on the executive of the NZ Grassland Association (two years as President), and director of Grow Wellington, the economic development agency for Greater Wellington.

Prior to emigrating from the US in 1998, he earned a double degree in Computer Science and Psychology from Dartmouth, worked in hospitality and construction, set up a computer consulting practice and worked as a quantitative analyst.




Representing Horticulture New Zealand

Mike has been in the kiwifruit business for more than 20 years, and has a background in dairy farming and the stock and station industry. He is an alumni of the HortNZ Leadership Programme, a member of the New Zealand Kiwifruit Growers Inc Forum and the kiwifruit industry representative to the Horticulture Industry Forum. Mike is also chair of the Green Kiwifruit Growers Association and a member of the Bay of Plenty Young Fruitgrower Committee.

Mike is also a kiwifruit grower, shareholder and manager of Welcome Bay Farms Ltd, and a director and manager of Net-Man Ltd: Kiwifruit Management Company. He was appointed as trustee to the Foundation in 2015.


Representing distributors of agrichemicals and over-the-counter animal health products

Aaron started his career in agriculture with CRT Otago in 1991 and held various roles over the following 20 years from category management and regional management through to GM Retail of the expanded SI Co-op.

After a two year stint in Sydney managing the National Crop Protection category for Ruralco Holdings, Aaron and his family returned to Christchurch in mid-2013 to progress their earthquake rebuild.

Aaron took up the position of National Retail Operations Manager at the recently merged Farmlands business until March 2015 when he took on the management of the National Category Manager team.  He became a trustee in 2015.

According to Aaron, environmental and social responsibility will continue to influence our produce consumers buying decisions both here in NZ and globally. He believes rural retailers have an important part to play in supporting the growers with solutions and processes to ensure they meet their supply obligations. Their own desire to do the right thing and to be able to tell the “good story” around what they produce is an important factor.




Representing Rural Contractors New Zealand

David joined as a Trustee in March 2013 and represents Rural Contractors New Zealand, the national association for contractors primarily in agriculture, horticulture and viticulture.

He is Managing Director for Molloy Agriculture Limited – a spraying business he started with his wife Sonia in 1985 – which now sprays over 100,000 hectares each year and employs 16 full time staff, plus an independent agronomy service, Mountainview Agronomy.

Before starting in the spraying business, David was involved in a family farming operation and maintains his passion for farming, along with a keen interest in sports, fishing and the great outdoors.  He lives in Methven with Sonia, and enjoys spending time with their two adult daughters.


Representing Waikato Regional Council
(on behalf of local government)

Alec joined as a Trustee in November 2016 and brings a local authority perspective to the table. He is the Solid Waste Manager at Marlborough District Council responsible for the regions waste management and minimisation strategy and service delivery.

He has been involved in the waste industry since the 1990’s, working in senior management and directorship roles with the UK corporate sector and start-up companies before emigrating to New Zealand in 2008. He lives with his wife and two children on the coast at Rarangi.

The co-ordination of public and private sector and the further development of the concept of product stewardship is something he is keen to see advanced in New Zealand.


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